Doing KPIs Right for founders: a KEY to Analytics (and AI!) Impact

All Talks Registration

Talks

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Ryan Fogelman

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The Accidental Marketer Pushes SEO to Include AEO and GEO
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Approachable Investing: Dealing with Angels: Wolf Starr
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Doing commercialization right in the age of AI.
Staska, Doug, and Dan

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Dreams After Dark: Building a Business While Working Full Time
Ray Waite

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Leveraging Fractional Leadership: Scale Without Over hiring
Natalie Hoop

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The Art of Reinvention
Matt Davis COHatch Co-Founder and CEO

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Startup Pitch block

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Leadership Coaching in the Start Up World: Be Limitless
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Event Columbus Startup Week starts on May 5, 2026, 8:00:00 AM (America/New_York)

Doing KPIs Right for founders: a KEY to Analytics (and AI!) Impact

AI Marketing

Location: Pavillion - 5/7/26, 10:00 AM - 5/7/26, 10:45 AM (America/New_York) (45 minutes)

Doing KPIs Right for founders: a KEY to Analytics (and AI!) Impact

Tim Wilson

[email protected]

Tim Wilson

[email protected]

Tim Wilson is the Head of Solutions at facts & feelings, a business consultancy that helps organization put their data to productive use. He is the co-author of “Analytics the Right Way: A Business Leader’s Guide to Putting Data to Productive Use” and has co-hosted the Analytics Power Hour podcast since 2015. Tim has been an analytics practitioner since 2001, working in a variety of roles, from managing the BI team at a high tech B2B company, to leading the analytics teams at several marketing agencies, to consulting directly with companies—many of them in the Fortune Global 500—to help them improve the impact of their investments in data and analytics. He has worked with organizations that span a broad range of industries, including: financial services, consumer packaged goods, retail, philanthropic foundations, pharma, and healthcare. While he has physically resided in Columbus, Ohio, since 2007, his soul maintains near-full-time residency in Austin, Texas.

On the one hand, KPIs are such a Business 101 concept that it may seem a little silly to dedicate an entire Startup Week session to the topic. On the other hand, KPIs get handled so poorly so often that a case could be made that this session could just be one of the most impactful sessions of the conference!

Tim will make the case that effectively measuring performance of projects, campaigns, and initiatives (and even conference sessions!) should be a foundation for any data analytics program. Topics covered will include: the “two magic questions” of performance measurement, how to help business partners distinguish between outcomes and outputs, and effective tactics for collaboratively establishing KPI targets.

He will also stick his neck out by demonstrating some of these techniques in real-time by measuring whether the session lives up to the promise of this description!