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Wolf StarrMay. 05
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Dreams After Dark: Building a Business While Working Full Time
Ray WaiteMay. 05
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Leveraging Fractional Leadership: Scale Without Over hiring
Natalie HoopMay. 05
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The Art of ReinventionMatt Davis COHatch Co-Founder and CEOMay. 05
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Leadership Coaching in the Start Up World: Be Limitless
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Event Columbus Startup Week
starts on
May 5, 2026, 8:00:00 AM
(America/New_York)
You're Not in the [Technology/Services] Business. You're in the Outcomes Business.
Startup Support
Location: Pavillion
-
5/6/26, 1:00 PM
-
5/6/26, 1:45 PM
(America/New_York)
(45 minutes)
![You're Not in the [Technology/Services] Business. You're in the Outcomes Business.](/web/image/event.track/180/image/96x0/You%27re%20Not%20in%20the%20%5BTechnology-Services%5D%20Business.%20You%27re%20in%20the%20Outcomes%20Business.?unique=ea43b86)
Nick Sadler is the founder of SportWise AI, where he helps private youth sports coaches build scalable businesses using AI-powered tools and proven growth frameworks. He is also a professor of Entrepreneurship at Capital University (his alma mater) for undergrad and graduate students. Before SportWise, Nick was the CEO of DOmedia, an advertising technology platform that powers over 25% of annual outdoor advertising bookings each year.
Every business thinks they sell a product, a service, or technology. The ones that win sell outcomes and blend services with technology.
